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Official applet

Toasting the Times with Sauce Aroma | Gui Jiang Ling® Guizhou Sauce Wine Zhen Series Makes its Debut at the Chengdu Spring Sugar Fair, Witnessing the Answer Forged by Time


Release time:

2025-05-13

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A Trip to the Spring Sugar Fair: A Dialogue with the Times

The National Sugar and Wine Commodities Fair has always been a 'barometer' for the fast-moving consumer goods industry and a window for brands to engage in multi-faceted dialogues.

From March 20th to 24th, the hotel exhibition of the 112th National Sugar and Wine Commodities Fair has concluded. In this grand event where sounds and traffic intertwined, The Gui Jiang Ling® Guizhou Sauce Wine Zhen Series booth was constantly visited by prospective customers, and the negotiation area was full. At the same time, the Gui Jiang Ling® Guizhou Sauce Wine Zhen Series, with its calm demeanor, presented an "answer of time", proving what true value accumulation is amidst the bustling crowd.

Insights from the Spring Sugar Fair: Using the Fair as a Medium to Forge a New Trend in Sauce-Flavored Liquor

While the liquor industry hesitates between efficiency and scale, Gui Jiang Ling® Guizhou Sauce Wine Zhen Series uses the Spring Sugar Fair as a mirror to reflect another growth logic for sauce-flavored liquor.

Value Refinement Under the Spotlight: In a place where thousands of merchants gather, a cup of pure sauce-flavored liquor penetrates the industry's noise, engaging in a dialogue between 'years of accumulation' and 'efficiency anxiety', measuring the time scale with the thickness of the liquor body.

Precise Penetration Breaking Through Circles: From the taste memory of veteran liquor drinkers to the taste experience of younger generations. A sip of sauce-flavored liquor awakens collectors' reverence for time-honored cellars; a cup of mellow liquor leads new consumer forces to rediscover the soul of Eastern liquor through cultural tracing, activating the consumer end's sauce liquor culture deep resonance.

Golden Opportunity for Strategic Positioning: In the wave of sauce liquor differentiation, with a triple moat of 'producing area + craftsmanship + time', it anchors the right to speak on scarcity.

The Soul of Sauce Liquor: From Geographical Secrets to Cultural Heritage

Renhuai, Guizhou, on the banks of the Chishui River, the 7.5-square-kilometer core production area of Maotai Town—this is the "world's core sauce liquor area" certified by UNESCO. The birth of Gui Jiang Ling® Guizhou Sauce Wine Zhen Series originates from the "talented code" of this land. The unique microbial community, the breathing of the purplish-red clay cellars, and the nourishment of the Chishui River's water veins jointly construct the unrepeatable genes of sauce liquor.

But geographical advantages are only the starting point; the true "soul" lies in culture. From the historical records of "Goujiang Liquor" in the Han Dynasty to the maturity of the "Hui Sha process" in the Ming and Qing Dynasties. Gui Jiang Ling® Guizhou Sauce Wine Zhen Series uses "upholding orthodoxy" as its anchor point, adhering to the brewing code of the ancient method "12987", and the brewed sauce aroma is a deep echo of history.

The Question of Time: What Kind of 'Slow Philosophy' Does the Fast-Paced Era Need?

In today's world of industrialization and efficiency supremacy, Gui Jiang Ling® Guizhou Sauce Wine Zhen Series has chosen a "reverse" path:

Winning with 'Slowness': From grain input to factory output, 5 years of time refinement, the liquor body undergoes "three life transitions"—the exuberance of high-temperature pile fermentation, the silence of earthenware jar storage, and the awakening of master blending.

Breaking Cleverness with 'Clumsiness': Rejecting the cold replacement of mechanization, using the manual temperature of "one lift, one shovel", guarding the layers and soul of sauce aroma.

Advancing by 'Retreating': Not chasing short-term bestsellers, but using the courage to "sacrifice production capacity" to achieve the premium quality of each bottle of wine.

This "time philosophy" is precisely a response to the impetuous times: true value ultimately needs to be measured by time.

Future Insights: The "Answer of Time" on the Spring Sugar Fair Stage

When the global liquor industry focuses on flavor innovation and youthfulness, Gui Jiang Ling® Guizhou Sauce Wine Zhen Series provides another answer, adhering to the original flavor of sauce aroma with a slow-to-fast brewing philosophy. Gui Jiang Ling® Guizhou Sauce Wine Zhen Series is never just a fine wine. It is a symbiosis of geography and humanity, a slow persistence in a fast-paced era, We see the world through wine, and we respect the times with sincerity.


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