Shouldering the name of "Guizhou", what kind of wine has Guizhou sauce wine group launched?

Beginning in the second half of 2021, governments at all levels in Guizhou Province have successively introduced policy measures, as well as opening regulatory interviews and capital controls. The sauce and wine industry has received national attention, and industry governance has gradually become stricter.

In the "opinions on supporting Guizhou to blaze a new road in the large-scale development of the western region in the new era" issued by the State Council this year (hereinafter referred to as the No. 2 document of the new Guofa), it clearly mentioned the development of Guizhou sauce wine industry, which boosted the confidence of Guizhou and even the whole country, and also released a positive signal to the industry.

"One pressure and one release", it is not difficult to find that the national level has begun to pay attention to the irrational development of the industry, and it has also pointed out the direction for the healthy development of the sauce and wine industry. The high-quality development of sauce wine is inseparable from the blessing of leading enterprises, state-owned enterprises, and large capital. This is also the trend of more and more state-owned capital entering the sauce wine industry in recent years.

In December 2020, Guizhou Sauce and Liquor Group Co., Ltd. was registered and established. As the Guiyang Municipal Party Committee and the Municipal Government to thoroughly implement the strategic decision-making and deployment of the provincial party committee and the provincial government to expand and strengthen the liquor articles and give full play to the unique advantages of the origin, Guizhou Sauce and Liquor Group carries the important task of brand building, industrial integration and capital operation of Guizhou Sauce and Liquor.

At present, Guizhou liquor industry is developing in depth. Guizhou Sauce Liquor Group, which is "jointly built by provinces and cities", has made substantial breakthroughs in top-level design, infrastructure, product matrix, brand building, strategic path and so on.

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Significant policy benefits

On January 26, New Guofa No. 2 was officially released, which clearly mentioned "steadily promoting the reform of the marketing system of liquor enterprises" and "giving full play to the advantages of the origin and main producing areas of Maotai-flavor liquor in the Chishui River Basin." build an important liquor production base in the country "and" support the value realization mechanism of innovative ecological products such as the Chishui River Basin ".

The document affirms and supports the development of Guizhou liquor industry, which is a "high positioning" for the development of the industry, and also points out the direction for the sauce liquor enterprises that adhere to the long-term development strategy. This also means that the development of Guizhou Province sauce wine ushered in a direct, significant positive.

Soon after the release of the New Guofa No. 2 Document, governments at all levels in Guizhou successively issued corresponding policies to actively respond to the call of the central government. For example, the Guizhou Provincial Development and Reform Commission issued the Circular on vigorously promoting the implementation of 2500 key Private Investment projects in 2022, of which a total of 68 projects are "wine-related", only 13 investment projects coincide with the previous year, and the remaining 55 are brand-new projects (click on the link to read the original text).

The release of New Guofa No. 2 will have a profound impact on the upgrading and structural growth of Guizhou liquor industry. From the strategy of "one look and three building" to the "liquor wild goose formation" plan, and then to the "14th five year plan" industrial development plan of Guizhou Province, it is proposed to vigorously cultivate Guizhou's "liquor fleet", form the development echelon of "leading enterprises with advantages and backbone enterprises with rapid growth", and constantly enhance the competitiveness of Maotai flavor liquor industry cluster.

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Shoulder the name of "Guizhou"

Representative Sauce Wine Group

In December 2020, Guizhou Sauce Wine Group was established with a registered capital of 5 billion yuan, an industrial group with a provincial label, highlighting the top-level planning of provincial and municipal governments at all levels for the sauce wine industry.

After the establishment of Guizhou Sauce Wine Group, the production of wine was completed in the core production area of Maotai Town, and with the advantage of Guiyang as the provincial capital, the sauce wine resources in the production area were further integrated to achieve group development, and the "multi-pole drive" of Guizhou sauce wine industry was formed in the core production area of Guizhou liquor ".

As a state-owned enterprise jointly built by provinces and cities, Guizhou Sauce and Wine Group gives full play to the leading role of leading enterprises, actively strengthens financial support and capital operation with the help of integrated advantages and leveraged resources, and constantly connects the upstream and downstream industrial chains. through financial support, technical assistance and other measures to promote standardized, large-scale and standardized industrial ecological construction.

In the future, the wine industry will put more emphasis on the increment brought about by "structural". As the core producing area of sauce wine, Guizhou naturally bears the important task of structural adjustment of sauce wine industry. In addition, from the perspective of the entire industrial chain, Guizhou sauce wine fever still has a lot of room for improvement in the brewing side and infrastructure, and the entire industry is still in its infancy.

In this context, it is not difficult to see the original intention of the governments at all levels in Guizhou Province to set up "state-owned" sauce and wine enterprises -- relying on the credibility and development advantages of their own government, to build an industry platform, and finally radiate more enterprises and help industrial upgrading.

In this process, the state-owned sauce wine enterprises have become one of the important participants in the structural growth of Guizhou sauce wine industry.

Guizhou sauce wine group said that in the future, the group will base itself on the "window" advantage of Guiyang, the provincial capital, and take advantage of the advantages of Renhuai production area, strive to be the "vanguard" of the high-quality development of Guizhou liquor industry and the "leading goose" of Guizhou sauce wine culture expression, be the industry leader and integrator of Guizhou sauce wine, be the "quality goalkeeper" of Guizhou sauce wine, help the industry "become stronger and bigger" and lead Guizhou wine cluster out ".

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New products coming soon

Business plan exposure

Guizhou Sauce Wine Group revealed that after more than a year of planning, the "Gui Sauce Ling · Root" series will be released soon. Its wine body comes from Maotai Town, the core production area of sauce wine, and has the brand strength of state-owned enterprises as an endorsement, product quality is excellent.

In terms of brand building, Guizhou sauce wine group has built a complete and systematic implementation plan. The group will combine the group's cultural brand positioning of "knowing the degree and doing calmly", and continuously build its own resource brand system around the core of Yangming culture and sauce wine culture.

There is a view that the size of the sauce wine market will continue to expand, and the competition will focus more on quality and brand. Excellent sauce wine brands with differences, representativeness and communication power are better choices for dealers.

Judging from the quality and brand of Guizhou Sauce Wine Group, it is obviously in line with the sample characteristics of the dominant brand of Sauce Wine. How to give full play to the core competitive advantage in the current strategic opportunity period and even in the future development process of Sauce Wine Group, Yunjiu Headline (micro signal: Yunjiu Headline) will also continue to pay attention.