Focusing on the "quality improvement and chain" of sauce wine, Guizhou has made new moves!

Recently, Guizhou Province issued the "Quality Infrastructure Helps Industrial Chain Supply Chain Quality Linkage Improvement Work Plan (2024-2025)" (hereinafter referred to as the "Plan").

The "Plan" mentioned in the overall requirements that it is necessary to actively create a national liquor quality brand promotion demonstration zone, and issue a number of tasks related to liquor quality construction to directly attack the development of the liquor industry in Guizhou Province.

Some people in the industry believe that under the background of the continuous expansion of the scale of Guizhou's sauce and wine industry,The promulgation of the "Plan" provides a development direction for the high-quality transformation of the liquor industry in Guizhou Province, and has a strong role in promoting the construction of new quality productivity in the Guizhou sauce industry.

01
Short board to limit the development of liquor quality improvement also need to add fire

Guizhou is one of the major liquor production bases in China, and its output and sales volume are among the top in the country all the year round. In recent years, under the leadership of leading enterprises such as Maotai Group, the liquor industry in Guizhou Province has developed rapidly and formed a relatively perfect industrial cluster.
However, with the rapid expansion of industrial scale, the short board of liquor industry cluster in Guizhou Province is becoming more and more obvious.

Liang Mingfeng, chairman of Guowei Liquor Industry, revealed that the current Guizhou Maotai-flavor liquor industry has problems such as difficulty in implementing development plans, imperfect element allocation, further optimization of the business environment, and difficulties in expanding the consumer market.

Especially since 2023,The liquor industry has entered a period of deep adjustment, the market has a large inventory backlog, price upside down, low-end liquor competition and other new situations, seriously restricting the high-quality development of Guizhou sauce-flavored liquor industry.

The existence of these problems urgently requires Guizhou to strengthen the top-level design of the development of the Maotai-flavor liquor industry, enhance the ability to guarantee factors, cultivate and strengthen the main body of the Guizhou liquor market, continue to promote industrial governance, cultivate market competitive advantages, and continuously optimize market means. continue to expand the consumer market.

The "Plan" issued this time is a response to a series of problems in the current market, and has a strong quality targeting.

02
Three major tasks "quality and chain" from point to surface linkage development

This program for Guizhou liquor industryThe "quality improvement chain" will mainly focus on three aspects: tackling key quality links of liquor, promoting the coordinated upgrading of liquor quality in the whole chain, and cultivating excellent quality to lead the production area..

Among them, in terms of production quality, the plan specifically proposes to focus on the quality improvement of liquor production enterprises and small workshops as well as the improvement of inspection and testing capabilities, collect and sort them by classification, form a list of quality problems, a list of quality research problems, a list of quality policies, and draw a quality map.
The "Plan" also revealed that Guizhou will plan to implement a number of quality improvement scientific research projects, support leading liquor enterprises to build provincial-level scientific and technological innovation platforms, and accurately implement liquor quality development projects in the form of unveiling the list.

At the same time, the "Plan" also revealed that relevant units in Guizhou will carry out on-site promotion meetings for the strong chain of liquor industry quality and organize quality brand salon activities to promote the cultivation of fine liquor industry in Guizhou and the evaluation of brand value. In addition, relevant departments will also promote the construction of an integrated service base for liquor quality infrastructure, build a liquor quality technology service innovation consortium, and actively strive to build a national liquor industry measurement and testing center to provide integrated services for the upstream and downstream of the industrial chain.

In addition, in order to give full play to the leading role of the government quality award-winning enterprises, the plan also supports Maotai to establish a national industrial design center and a national industrial design and Research Institute of liquor industry, and promote excellent quality management mode in liquor industry clusters.

In addition, in view of the construction of talent team, the plan reveals that it will formulate the conditions for the application and evaluation of professional titles of engineering liquor, take the social and economic benefits generated by the quality work of liquor enterprises as one of the reference achievements for the evaluation of professional titles, include qualified chief quality officers into the expert database of professional titles, and give full play to the role of chief quality officers of liquor enterprises in checking key quality links.

The program also makes it clear that the construction of organic sorghum bases will be strengthened. In the liquor packaging industry cluster area, cultivate a group of "supporting experts", focus on overcoming the bottleneck problems of liquor packaging design, wine-making equipment research and development, and ensure that the packaging matching rate in Guizhou Province is stable at about 80%.

03
Policy synergy, service guarantee multi-party help industry upgrade

It should be noted that although the plan announced this time is mainly aimed at quality, many of its contents are not limited to quality.

For example, in the construction of the production area, the "plan" said, will promote the Maotai liquor production area certification and other high-end certification, support the chain of the main enterprise certification, reduce the cost of base wine procurement. Strengthen the protection of the origin and main producing areas of Maotai-flavor liquor, and cultivate regional public brands.

In addition, the Plan also revealed that it will strive for the support of national ministries and commissions to include the Maotai-flavor liquor industry cluster in the Chishui River Basin into the light industry world-class cluster cultivation catalogue, and actively strive to create a national liquor quality brand promotion demonstration zone to demonstrate and guide the quality linkage promotion of other industries in the province.

In addition, in the market management, the program has also made relevant planning.

On the one hand, it is to carry out in-depth special rectification of outstanding problems in the sales of sauce liquor in e-commerce channels, establish a list of intellectual property protection of "key liquor enterprises" in batches, and focus on Renhuai City, Xishui County, Huichuan District, Pingba District, Jinsha County and other major liquor producing areas, dig deep into the sales network and production sources of infringing and counterfeit sauce-flavor liquor, and eradicate illegal industrial chains.

On the other hand, it is to promote cross-regional cooperation in liquor law enforcement and intellectual property protection, and innovate regional quality cooperation and mutual assistance mechanisms.

it is not difficult to see from these contents that,The "Plan" issued by Guizhou this time is to "improve the quality and lead the chain" of liquor, which is not aimed at the product quality and base liquor quality in the traditional sense, but the development quality throughout the upstream and downstream of the entire industrial chain,Although the whole time only lasts for two years, in the current complex market environment, it undoubtedly has strong pertinence and guidance.

According to incomplete statistics, China's production capacity of sauce wine in 2023 is about 750000 kiloliters, most of which comes from Guizhou. At the same time, benefiting from the development of sauce wine category, Guizhou sauce wine production capacity construction is still steadily improving, and in the future to the market.

In this context, how to guide the orderly release of production capacity and promote the high-quality development of enterprises has become a problem that the Guizhou government and Guizhou wine industry must consider and solve. The announcement of the "program" is undoubtedly one of the measures to solve the above problems.

Some people in the industry believe that the release of the "Plan" will effectively provide strong support for the Guizhou liquor industry to solve the current development problems in terms of quality control, full-chain upgrading, production area construction, and policy guarantees, and promote Guizhou liquor, especially Guizhou The sauce wine industry continues to move towards high-quality development.

Wen | Zhang Mantong Yue Zhizhong