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Guizhou Sauce and Liquor Group Visited Maotai Group Cultural Tourism Company for Study
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2024-05-29
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Under the matchmaking of Deputy Director Shi Jing of Guiyang Municipal Bureau of Commerce, on May 24, the Deputy Secretary of the Party Committee of Guizhou Sauce and Liquor Group led a team to visit and study at Moutai Cultural Tourism Company. Chairman Chen I Quan and Deputy General Manager Shi Jing (suspended) attended, and relevant persons in charge of Moutai Group Cultural Tourism Company, Guizhou Sauce and Liquor Group Sales Co., Ltd., and Guizhou Fuzhiyuan Technology (Group) Co., Ltd. attended.
Guizhou Sauce and Liquor Group Visited Maotai Group Cultural Tourism Company for Study
Under the matchmaking of Deputy Director Shi Jing of Guiyang Municipal Bureau of Commerce, on May 24, the Deputy Secretary of the Party Committee of Guizhou Sauce and Liquor Group led a team to visit and study at Moutai Cultural Tourism Company. Chairman Chen I Quan and Deputy General Manager Shi Jing (suspended) attended, and relevant persons in charge of Moutai Group Cultural Tourism Company, Guizhou Sauce and Liquor Group Sales Co., Ltd., and Guizhou Fuzhiyuan Technology (Group) Co., Ltd. attended.
During the period, Shi Jing introduced the development history and future planning of Maotai cultural tourism, and the two sides conducted in-depth discussions and exchanges on product development, wine and tourism integration, core business, e-commerce and other aspects. Zhao Liang and his party also visited the cultural park and office environment of Maotai cultural tourism company, and highly appreciated the company's professional team and efficient operation.
At the symposium, Chen Wquan said that Moutai Cultural Tourism is closely focused on the positioning of "Moutai is the ultimate in wine culture", and is committed to transforming the advantages of Moutai's cultural resources and cultural assets into the development advantages of the tourism industry. The four core businesses of "development, exhibition planning, and Xunfeng digital platform development and operation" are the starting points to continuously build a cultural and creative innovation system and become a "refined" tourism industry chain, to be a "beautiful" Maotai cultural and creative product, to be a "deep" cultural communication, to be a "real" sunda wind digital world, and to be a quality life service operator in Maotai's "beautiful era. Therefore, it is hoped that the two sides will further strengthen cooperation and jointly promote the rapid development of wine tourism integration in the province.
Zhao Liang said that he was very grateful to Deputy Director Shi Jing for his support and help to Guizhou Sauce and Wine Group to establish a platform for this exchange and learning. At the same time, he also thanked Moutai Cultural Travel Company for its thoughtful arrangements for this inspection and exchange. The two sides have their own advantages in asset resources and operation management, and hope to take this cooperation and exchange as an opportunity to deepen business cooperation around the goal of resource integration and win-win cooperation, and strive to make positive contributions to the high-quality development of liquor industrialization in the province.
This study and exchange not only deepened the understanding and trust between the two sides, but also injected new vitality and impetus into the development of Guizhou liquor industry. It is believed that with the joint efforts of both sides, the flagship store of Maotai culture and tourism Tmall will become an important window for Maotai culture dissemination and brand promotion, bringing more high-quality and convenient services to consumers.
Maotai Group Cultural Tourism Company and Guizhou Fuzhiyuan Technology (Group) Co., Ltd. also visited the production base of Nanming District and Renhuai City of Guizhou Sauce and Liquor Group.
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