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Guizhou Sauce Wine Group Co., Ltd. held a training and sharing meeting on brand culture and intellectual property rights
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2024-05-24
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On May 22, Guizhou Sauce Wine Group held a brand culture and intellectual property training and sharing meeting in the headquarters conference room. Dozens of dealers from all over the country gathered online to focus on brand building topics such as quality, culture, standards and intellectual property rights, so as to gather consensus on brand development and jointly build the brand of Guizhou Sauce Wine Group. Zhao Liang, deputy secretary of the party committee and chairman of the labor union of Guizhou sauce wine group, attended the meeting and delivered a speech.
Guizhou Sauce Wine Group Co., Ltd. held a training and sharing meeting on brand culture and intellectual property rights
On May 22, Guizhou Sauce Wine Group held a brand culture and intellectual property training and sharing meeting in the headquarters conference room. Dozens of dealers from all over the country gathered online to focus on brand building topics such as quality, culture, standards and intellectual property rights, so as to gather consensus on brand development and jointly build the brand of Guizhou Sauce Wine Group. Zhao Liang, deputy secretary of the party committee and chairman of the labor union of Guizhou sauce wine group, attended the meeting and delivered a speech.
At the meeting, Zhao Liang said that dealers and subsidiaries are important supports on the growth path of the group, and jointly promote the quality, exquisite craftsmanship and profound culture of the group's state-owned enterprises to the whole country, which is an important force in the brand building of Guizhou sauce wine group. The company held a brand culture and intellectual property training and sharing meeting, aiming to gather all forces to jointly explore the path of brand building, promote the consensus of quality, culture, standards and intellectual property rights, strengthen brand building, and help the new growth of the group and its partners.
At the scene, the teaching experts introduced in detail the quality, culture, standards and intellectual property related materials of Guizhou sauce wine group. Based on quality, on the basis of the "Internal Control Guidelines for Product Quality of Guizhou Sauce Wine Group", we share the quality systems of "five hundred percent" quality genes, "six-order wine law" quality laws, and "30 rules" quality characteristics. Guided by standards, introduce the group's standardized supply system centered on partners, strengthen the group's standardization level, and respond quickly to partners and market demand. Driven by culture, promote the cultural core and methodology of "knowing and doing calmly", fully inherit and carry forward the brand culture of Guizhou sauce wine; use intellectual property as the guarantee, promote intellectual property cultivation and innovation, standardized use and coordinated protection; through brand culture and intellectual property learning Communication, strengthen the group's high-level brand infrastructure construction, and promote the integrated development of quality, standards, culture and intellectual property rights.
The trainees and the person in charge of quality control of the production company said that this training has learned a lot of methods and skills for quality communication and service improvement, and the results are not small. "Over the past few years, we have been deeply rooted in quality, from raw material selection, brewing technology, blending art to aging methods, with precise control of key parameters at every step. With this training, we will be more vivid in our service to explain to our customers in the future, and we will better spread the Group's pursuit of quality."
Participants and representatives of the main product partners said that they were very happy to have the honor to participate in the training organized by the headquarters. "Our company currently has a group's main product, your sauce order, in major cities across the country.®The service team of Guizhou sauce wine, in the next step, I will apply the knowledge I learned today to the market expansion and brand communication of the front-line team, so as to help the group's products be sold to all parts of the country."
This forum not only deepened the communication and understanding of dealers and subsidiaries to the group, but also pointed out the direction for the future development of brand building of the group. The group will join hands with dealers to jointly create a new situation of brand marketing and make greater contributions to the high-quality development of the group.
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