In the first quarter, the number of contracted customers soared 2.1 times. Why are they optimistic about Guizhou Sauce Wine Group?

Guizhou sauce wine company in the first quarter of 2024, the company's liquor sales revenue increased by 107 year-on-year, continuing the high growth trend in 2023.

At present, the liquor industry is still facing many uncertainties. In addition to the strong growth of head liquor enterprises, most small and medium-sized enterprises are still under the great pressure of industry adjustment, and the market recovery is weak. Guizhou Sauce Wine Group makes full use of the Spring Festival, Spring Sugar and other festivals and activities to actively carry out marketing and brand activities to achieve a higher level of growth.

Especially in the fierce competition between leading enterprises and regional leaders, Guizhou Sauce and Wine Group can still rise steadily, once again confirming the solid foundation of its fundamentals and the strong growth momentum.

█ Signed customers increased 2.1 times year on year

In terms of the pace of development, Guizhou Sauce and Wine Group is not slow, steady and steady, always making products, brands and markets with long-term thinking, and winning market recognition with excellent product and brand power.

The "good start" in the first quarter of 2024 is also attributed to the solid progress of Guizhou Sauce Wine Group in the three sectors of production, brand and market.

First, pay close attention to production capacity protection, solid development foundation.

In the production of base liquor, Guizhou Sauce Liquor Group has organized two liquor production bases in Renhuai to carry out base liquor brewing in an orderly manner. Up to now, tens of thousands of tons of liquor have been stored. In terms of filling and packaging, the company's two finished wine filling and packaging production lines with an annual output of 10000 tons in Nanming District have been completed and put into operation.

In the first quarter of 2024, Guizhou Sauce Wine Group completed the production of 29000 pieces of wine tasting and filling, with industrial output value increasing by 15% year on year.

The second is to focus on brand leadership and activate marketing momentum.

During the 2024 Spring Sugar and Wine Fair, Guizhou Sauce and Wine Group became one of the focuses of the Spring Sugar Fair with high-quality products and strong promotion of resources. The booth's unique guzheng performance and national band performance attracted a large number of audiences to watch the exhibition. At the same time, online network talent, shake sound, WeChat and other platforms to promote nearly a 5 million of exposure, with the help of industry events, focus on amplifying the brand sound volume. At the same time, it has jointly reached hundreds of millions of advertising cooperation with the China Broadcasting Association. Since then, it has been continuously promoted in 100 cities across the country on an annual basis.

Earlier, at the Sino-French exchange event in Guiyang City on the 60th anniversary of the establishment of diplomatic relations between China and France, after tasting the product "Gui Jiang Ling Qing Jiang Root", French friends praised the product for its refreshing body and rich fragrance, saying "very good"! Through product tasting, international friends have a direct contact with Maotai-flavor liquor and spread the high-quality characteristics of Guizhou Maotai liquor.

Recently, Guizhou sauce wine group with your sauce order, root series, your sauce order, your sauce order, sauce series, your sauce order®Guizhou sauce wine full range of products unveiled at the 33rd China (Zhengzhou) sugar and wine food fair. "Your sauce order" product matrix form, the whole system of wine for on-site tasting, on-site display, tasting, wine body rich. It can be seen that it has a large enough production capacity and old wine stock. The guests who came to the exhibition personally learned that "the wine is mellow, the entrance is smooth, the sauce is outstanding, and the aftertaste is long" has become the label of "your sauce order" product.

In addition to holding high-frequency marketing activities, Guizhou Sauce Group continues to promote in core areas inside and outside the province, such as airports, high-speed rail stations, buses, etc., and its brand image is fully displayed in more than 100 cities across the country. At the same time, more than 10 platforms such as online tremolo, WeChat and today's headlines interact with wine merchants and wine friends in a timely manner. Comprehensively build a path of communication with consumers, let the brand communication results penetrate more deeply into all aspects of marketing, continuously output scene-based high-quality content, and establish a high-quality brand communication matrix.

The third is to improve the marketing system and expand the product market.

Guizhou sauce wine group through the implementation of "offline channel construction, online e-commerce layout, cultural and creative IP creation, product customization, Shengshi sauce flavor sealing" five marketing strategies, the number of dealers signed and the amount of contract have achieved a greater breakthrough.

In 2023, the number of distributors of Guizhou Sauce Wine Group increased 3.7 times year-on-year, and the contracted amount increased 6.9 times year-on-year. Up to now, the group has settled in Shandong, Henan, Shaanxi, Sichuan, Jiangxi, Jiangsu, Fujian, Guangdong, Yunnan, Beijing, Shanghai and other places.

The latest data show that in the first quarter of 2024, the cumulative number of contracted customers of Guizhou Sauce Wine Group increased 2.1 times year-on-year.

It can be seen that Guizhou sauce wine group, as the three major state-owned sauce wine enterprises in Guizhou, has become a sample of high-quality development of Guizhou sauce wine enterprises by virtue of its strong industrial strength and brand influence, as well as its continuous deep cultivation of the market.

Explore the scientific and technological innovation ideas of the production and marketing of sauce wine

In 2023, the sauce wine market reshuffle accelerated, such as the sauce wine label began to mass death, the sauce wine market product chaos quickly out of the clear, sauce wine enterprises quickly differentiated.

According to Quan Tu, senior researcher of Yunjiu China Wine Brand Research Institute and general manager of Quan Tu Sauce Wine Studio, branding and centralization are the only way for the development of the sauce wine industry and the only strategic choice for mainstream sauce wine companies. Only long-term adherence to building brands and long-term focus on the cultivation of core consumers can solve the problem of survival and development of enterprises.

As the Guiyang Municipal Party Committee and the Municipal Government thoroughly implement the strategic deployment and focus of the Provincial Party Committee and the Provincial Government to expand and strengthen the soy wine industry, Guizhou Sauce Liquor Group is based on the birthplace and main production area of the world's soy sauce-flavor liquor. Integrate and optimize the liquor industry, acquire two outstanding liquor companies in Renhuai Maotai Town, and promote the construction of a liquor base project of more than 400 acres with a planned annual production capacity of 12,000 tons, in Guiyang, a production line with a filling and packaging capacity of 10000 tons/year will be built to build a whole industrial chain of raw materials, production and marketing. With scientific control and ingenuity, the industrial scale and standardization will be realized. Every drop of wine produced will be high quality adhered.

Guizhou Sauce Wine Group has signed strategic cooperation with a number of scientific research institutes to carry out wine industry research in various directions. Jointly established the "Diversified Maotai-flavor Liquor Product Research Laboratory" with the Agricultural Products Processing Institute of the Chinese Academy of Tropical Agricultural Sciences; established an expert think tank with the Guizhou Institute of Light Industry Science; signed a "Sauce Liquor Cloud" business cooperation agreement with China Mobile......

In addition, Guizhou Sauce Wine Group has also joined hands with Guizhou University to strengthen scientific research cooperation around the research and innovation of liquor production technology, as well as process improvement and quality improvement, and provide scientific guidance and guidance for Guizhou Sauce Wine Group with the help of Guizhou University brewing professional team. Technical support helps enterprises achieve technological breakthroughs and innovation upgrades, and strive to create a new situation of school-enterprise cooperation of "complementary advantages, resource sharing, mutual benefit and common development.

It can be seen that Guizhou sauce wine group deeply implements the innovation driven development strategy and constantly explores the scientific and technological innovation ideas of sauce wine production and marketing. Through the joint multi-professional institutions, in-depth exploration of the use of scientific and technological innovation to empower the production and marketing of sauce wine, for the stability and improvement of wine quality, for the enterprise's market development, to provide long-term technical support.

As a state-owned platform, Guizhou Sauce Wine Group's move will also empower the industry, inject vitality into the industry, and help the high-quality development of Guizhou wine industry.

█ thick plant development foundation, continuously improve the quality, brand

At the T9 Summit of China's Liquor Industry, Song Shuyu, chairman of the China Liquor Industry Association, judged that the increase in demand in the entire industry in 2024 is a high probability, the decline in industrial output will ease, and the increase in demand will prompt the growth of production and sales to usher in a turning point. At the same time as the total demand rises, the decline and decline mainly depends on the degree of effort of each wine.

At the same time, the new marketing system will be gradually improved, logistics, channels, terminals, services and digital empowerment will improve efficiency. The competition of the whole product line of famous wine accelerated, the squeeze growth accelerated the industrial differentiation, and the industrial concentration further intensified.

In this context, the era of new volume in the liquor industry has also kicked off.

Guizhou wine industry has always maintained a strong growth trend. Data show that in the first quarter of 2024, Guizhou's GDP was 517.881 billion billion yuan, an increase of 5.5 percent over the same period last year, and the growth rate was 0.6 percent faster than that of the whole year last year, of which the liquor industry grew by 29.5 percent.

Guizhou, as the main position of sauce wine, supports the sauce wine industry with solid data. It can be seen that the logic that sauce wine is still a growing category in liquor has never changed. There is a view that sauce wine is still the best track in the next ten years, and all mainstream sauce wine enterprises have branding opportunities.

Guizhou sauce wine group is sure of this development trend and has always been confident in the development of the industry. Guizhou Sauce and Wine Group said that no matter what difficulties and challenges it encounters in the future, it will continue to improve its quality and brand, build a solid foundation for development, and be stable and far-reaching.

First, product quality, keep innovation, adhere to the traditional brewing process, the selection of high quality brewing raw materials. At the same time, relying on scientific and technological innovation, with new technology transformation, improve product quality, strengthen process control and quality management. In the quality, taste, taste to obtain consumer recognition, and actively promote industrial growth and productivity path development.

Second, brand building, mining brand background and Yangming culture, and constantly enrich and improve the brand connotation. Make full use of new media and other multiple channels to promote the group's "what you know and do", deeply interpret the corporate brand culture and value proposition, and strive to build the Guizhou Sauce Wine Group brand with industry competitiveness and social reputation, and transform the soft power of brand culture into promotion Hard support for high-quality development.