Tasting the wine of success and building a win-win road!

Guizhou Sauce Wine Group Held Guiyang Production Control Group Internal Promotion Meeting

On the afternoon of March 7, with the theme of "tasting successful wine and building a win-win road", the internal promotion meeting of Guiyang production and control group organized by Guizhou sauce wine group was successfully held in Guiyang Jinyang hotel. Guizhou Sauce and Wine Group focused on promoting the full range of products of "Gui Sauce Order" and the wine sealing business of "Urban Wine Cellar", signed strategic cooperation agreements with four enterprises in the production control system, and held a commemorative ceremony for the third anniversary of Guizhou Sauce and Wine Group.

Liao Lei, Deputy Secretary of the Party Committee and General Manager of Guiyang Production Control Group, Zhao Xu, Deputy Secretary of the Party Committee, Liu Zhihong, Li Guoqiang, Tang Jian, Deputy General Manager Zhang Lini, Party Committee Member and Deputy General Manager; Xiong Kun, Party Secretary, Chairman and General Manager of Guizhou Sauce and Wine Group, Zhao Liang, Deputy Secretary of the Party Committee, attended, and representatives of cadres and employees of 14 subsidiaries in the Guiyang Production Control Group system attended.

In his speech, Xiong Kun introduced the basic situation of Guizhou Sauce and Liquor Group, and expressed heartfelt thanks to Guiyang Production Control Group and production control system enterprises for their strong support. He said that Guizhou Sauce Wine Group is a state-owned enterprise with a registered capital of 5 billion yuan under Guiyang production and Control Group, which undertakes the historical mission of promoting the high-quality development of the sauce wine industry. In the three years since its establishment, the company has established two subsidiary enterprises, a production company and a sales company, in Nanming District, Guiyang City, and has formed a production capacity of filling 10000 tons of finished wine annually; it has continued to make efforts in brand building, sauce wine production, marketing promotion, etc. Product sales have blossomed in Guizhou, Shandong, Henan, Fujian, Guangdong, Jiangsu and other places, and have achieved good marketing performance and social response. In 2023, the sales revenue of Guizhou Sauce Wine Group increased by 2.3 times year-on-year, the number of dealers increased by 3.7 times year-on-year, and the contracted amount increased by 6.9 times year-on-year, entering the fast lane of high-quality development.

Xiong Kun also introduced in detail the "three shuang" development model of Guizhou sauce wine group. One is to brew "refreshing" sauce wine with good quality, promote the construction of Renhuai's 400 mu liquor base project with an annual output of 12000 tons, and strictly control the quality of wine making. In 2023, 5487 tons of wine will be collected and more than 9000 tons of wine will be stored. Industry experts will be invited to strictly check the production process to ensure that every bottle of wine produced is a "refreshing" product that can withstand consumer inspection. The second is to create a "refreshing" culture with excellent brands. Based on the enterprise brand of "Guizhou's three major state-owned sauce and wine enterprises", the brand positioning of "state-owned enterprise quality and salute success" has been refined. With wine as the medium, the group and its products have won 18 well-known industry awards such as ISGC International Spirits Grand Prix Gold Award and France International Spirits Grand Prix Gold Award. The third is to achieve the "cool industry" model through innovative cooperation, and to build an innovative distribution model of "one business and n stores". high-quality distributors will lead the establishment of a joint venture platform. n stores will take shares and work together intensively to "move" resources. At the same time, build a "two-wheel drive" channel development model, with "circle group buying first, mass banquet cultivation" as the core channel strategy, enhance growth momentum, so that products "sell" up.

In the product promotion link, Zhao Liang explained the brand and product stories of the group's "expensive sauce order" and "city wine cellar" wine sealing business from the perspective of Guizhou sauce wine group's brand culture of "knowing the degree and walking calmly", and led to the group's upcoming "successful wine" series of products to witness the win-win road of Guiyang's production and control family with successful wine.

Subsequently, Guizhou Sauce Wine Group signed a strategic cooperation agreement with Guiyang Industrial Investment Co., Ltd., Guiyang Industrial Investment Supply Chain Management Co., Ltd., Guiyang Tourism Development Co., Ltd., and Guizhou Merchants Yi Technology Service Co., Ltd. under Guiyang Production and Control Group. Leaders and guests witnessed the third anniversary of Guizhou Sauce Wine Group.

On the same day, the organizers also invited liquor industry professionals to share liquor knowledge and wine tasting skills. In a lot of laughter, through multiple rounds of lottery and other interactive links to drive the enthusiasm of the guests, the scene of thunderous applause, the atmosphere of the venue to a climax.

In the next step, Guizhou Sauce and Wine Group will, under the strong support and guidance of Guiyang production and Control Group, give full play to the role of state-owned enterprises, further innovate ideas and measures, integrate resources, gather strength, and base on the whole industrial chain system. we will continue to improve the "three Shuang" development model, deeply cultivate brand value, and provide consumers with more high quality and cost-effective "successful wine".