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The quality of state-owned enterprises pays tribute to the success of the first distributor conference of Guizhou sauce wine group a complete success
Release time:
2024-01-19
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On January 16, the first distributor conference of Guizhou Sauce Wine Group with the theme of "Quality of State-owned Enterprises, Salute Success" was successfully held in Guiyang. Manufacturers gathered together to seek common development and create a win-win situation.
The quality of state-owned enterprises pays tribute to the success of the first Guizhou sauce wine group
Dealer conference was a complete success
On January 16, the first distributor conference of Guizhou Sauce Wine Group with the theme of "Quality of State-owned Enterprises, Salute Success" was successfully held in Guiyang. Manufacturers gathered together to seek common development and create a win-win situation.
During the conference, Zhang Yulin, deputy general manager of Guiyang production and Control Group, said in his speech: "over the past three years, Guizhou Sauce and Wine Group, while persisting in doing a good job in base construction, product production and quality control, has made great efforts in 'product development, brand promotion, market promotion' and other aspects, deepened the trust of dealers through the endorsement of state-owned enterprises, and has entered the national layout in an all-round way, the formation of the sauce wine industry 'multi-wheel driving', corporate influence continues to increase."
At the conference, Xiong Kun, Secretary of the Party Committee, Chairman and General Manager of Guizhou Sauce and Wine Group, released the "Guizhou Sauce and Wine Group's Third Anniversary High-quality Development Report", which concluded that "the past three years have been a" positive life "for Guizhou Sauce and Wine Group. Three years of cultivation, cultivation, and seeking inward." The group not only in the channel system, brand promotion, product construction and other aspects of the work more mature, the cultivation of consumers more landing, more importantly, in the face of industry adjustment at the beginning of the same, still firmly choose to take a good sauce wine track, embrace long-term doctrine. In terms of channels, with "traditional channel distributors, chain liquor stores, large platform e-commerce" as the horizontal layout core and "community group buyers" as the vertical layout core, channel marketing is constructed in a three-dimensional and matrix manner. In terms of products, through the "standard non-standard products" product development strategy, leading the development of "expensive sauce order" three standard product series, covering multiple price segments, and jointly developing with partners through mutual advantage resources; in terms of communication, with Guiyang as the core, we have entered the core liquor markets of Guangdong, Henan, Shandong, Jiangsu and other liquor markets for accurate publicity; in terms of brand building, we have organized and participated in the promotion activities organized by the government, such as Guizhou famous and high-quality liquor promotion meetings, Guizhou famous and high-quality commodity exhibition, and Guizhou Guiyang city brand promotion meetings, To lay a solid foundation for the all-round layout of the market.
On the scene of the conference, Song Hongbin, chairman of Guizhou Sauce Wine Group Production Company, issued the "Guidelines for Product Quality Control of Guizhou Sauce Wine Group", which further optimized and improved the production process from nine aspects, including the location of the production area, the scale of the base wine production base, workshop standards, raw material standards, brewing techniques, base wine storage, wine body design, finished wine filling and product standards, strict regulations have been carried out on the four products of your sauce order series, to promote the scale and standardization of the industry, and to interpret the sense of mission and responsibility of "produced by state-owned enterprises, quality responsibility" with practical actions.
At this dealer conference, the majority of dealer friends are invited to visit the group production company for experience, and on the same day, they will jointly seal the commemorative wine for the third anniversary with the dealers.
In the eyes of the meeting and guests, this is not only a jar of wine, but also the hope of Guizhou Sauce Wine Group and its partners to work together to create a better future, and it contains a good wish to give consumers a better life.
In just three years, Guizhou Sauce and Wine Group can achieve market-level success, which is inseparable from the co-creation and win-win situation with core dealers. In order to be grateful for the hard work and achievements of dealers in the past year, Guizhou Sauce and Wine Group has rewarded outstanding dealers., Let dealers play the leading role and enjoy glory.
In the future, Guizhou Sauce Wine Group will base itself on the whole industrial chain system of the base market, gather along the chain and gather in groups to create "refreshing" products, "refreshing" culture and "refreshing industry" mode, and build the "three refreshing" system of Guizhou Sauce Wine Group in an all-round way. On the one hand, strengthen the supervision of brewing technology and wine quality, continuously upgrade to build a talent team for blending and evaluation, and promote the continuous upgrading of products; On the other hand, around the successful wine positioning, focus on the government and commercial wine and the public wine scene, reflecting the responsibility of state-owned enterprises to "big country quality"; At the same time, we will build a marketing system with dealers as the core, establish a service consciousness of "pro-business" and rich business "and truly realize the fate.
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